ParkPlus

A team product marketing project from the Blueprint Fellowship, built with three teammates. ParkPlus is a smart parking app that uses sensors to track space availability in real time. Users see which spots are open or occupied, get updates when spaces open up, and find parking that matches their permit. It starts with Rutgers commuters, with plans to expand to other universities and public parking facilities.

The broad market is drivers who need parking at busy places such as colleges, workplaces, shopping centers and downtowns. The primary segment is commuter students at Rutgers New Brunswick who drive to campus several days a week. Secondary segments are faculty, staff and campus visitors. The persona is Mike, 19, a commuting student who likes to be on time, can't afford to waste gas looking for a spot, and hears about products through TikTok, Instagram and word of mouth.

• ParkMobile (payments and reservations): we detect actual open spaces, not just payment.
• SpotHero (garage reservations): we give real-time availability for campus lots that don't take reservations.
• ParkWhiz (search and prebooking): we focus on daily student commuting and university permit rules.
• Parkopedia (location, pricing and availability where supported): we offer more precise, sensor-based availability on participating campuses.
• University parking websites (permits, rules, maps): we combine permit information with live occupancy and alerts.

• Real-time availability from sensors that detect occupied and open spaces.
• An interactive map that shows open spots across campus.
• Push notifications when spots open in preferred lots, and alternatives when a lot is full.
• Schedule alignment to plan parking around where your classes are.
• Built-in navigation to open spaces, with no second map app.
• A disclaimer at the top of each lot about what's allowed. The app is for anyone who parks at Rutgers, so it doesn't process personal information like permits.